OVERVIEW

In 2024 I designed a brand identity for ‘All By Nicole’, with the logo becoming the central element across all of the brand’s communications across social media and other platforms including e-mail and video.

The idea behind the ‘All By Nicole’ logo was to create a neo-classical/traditional atmosphere with the intention of reflecting the timeless aesthetic of the content produced by the brand.

Throughout the design there is a sense of symmetry through the monogram emphasised by the lower case ‘b’, mixing the sweeping curves and classic logotype to balance a mix of dynamism and calm.